It takes about 1 minute for my small dogs to finish one and it slightly improves their breath. It takes my guy only about 2 minutes to consume the product and he loves them. They beg for them, and get excited when they see me getting them ready.
It's a good concept sure but needs to be made dag friendly in order to be used.
Not sure why every brand is insistent on adding glitter to toothpaste. The tubes are cheap, flimsy, and difficult to squeeze.