The flavor is subtle, but very refreshing as well. The scent is pretty good. The taste is pleasant and it rinses out easily.

The mint flavor isn't one of those overpowering burn your tastebuds off kind of mint so that's nice. It also freshens breath with its minty taste.

This is a great fluoride free paste. It is formulated to work together for maximum results.

It tastes like a watered down version of freedent gum. It's very subtle and dissipates quickly. My sensodyne toothpaste whitens my teeth more than the kit.

This is the first ‘whiten’ toothpaste that actually whitens your teeth. Optic white toothpaste is a good alternative to the strips imo. The whitening capabilities are good, not excellent.

It's a little pricey but it's definitely worth the price. I think this toothpaste is whitening so it does its job, better than most other whitening toothpastes. Overall, a strong product from colgate.

The taste is a little bit medicinal but it is not off putting. Very minty fresh too. The flavor is not spicy like some of the other whitening toothpastes.

It also has extra fluoride to protect enamel like the previous version. This toothpaste is more expensive than others, but i am grateful that this new toothpaste comes in.

First (and only) time purchasing and unimpressed. Price is too high and only half of the tube contains paste.