The taste is minty, but not overpowering. Once you start brushing they really foam up. Excellent foam, taste and eco friendly.
They pack well as the container itself is sturdy vs a tube of toothpaste which could get squished. They're great for kids, too, because they can't get too much or spill it everywhere. Even if they broke, you could still use the granules to brush so i ... Read More
The packaging is reusable and contains no plastic. The tin comes with 90 tablets, so they will last a long time especially using half a tablet each time. They look better on the sink top than a messy, squeezed-up tube.
Some of the ingredients give it a really odd flavor and texture. It foams well and works as toothpaste well, but it is unusable for travel. The cotton that was packed in the tin was all separated and all over the toothpaste tablets.
This is the first ‘whiten’ toothpaste that actually whitens your teeth. Optic white toothpaste is a good alternative to the strips imo. The whitening capabilities are good, not excellent.
It's a little pricey but it's definitely worth the price. I think this toothpaste is whitening so it does its job, better than most other whitening toothpastes. Overall, a strong product from colgate.
The taste is a little bit medicinal but it is not off putting. Very minty fresh too. The flavor is not spicy like some of the other whitening toothpastes.
It also has extra fluoride to protect enamel like the previous version. This toothpaste is more expensive than others, but i am grateful that this new toothpaste comes in.
First (and only) time purchasing and unimpressed. Price is too high and only half of the tube contains paste.
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