The truth is this is a knock off of the beautifully made one on etsy.
Lights are bright enough to be noticed but not so bright as to be obnoxious. Different lighting modes that are easy to switch through.
Key motion is smooth all the way down. You need to go to the website to get the software to customize colors and macros.
Very reliable reviews you can trust
Mostly unreliable reviews. Do more research before proceeding