Whitens better than regular toothpaste. No fluoride, no toxic substances and a very good price. My kids are picky lol.

The product seems decent. Will keep buying. Will definitely recommend.

I like that this is a light flavor that doesn't linger to harshly. The taste is refreshing.

It's a shame because we wanted to try getting away from flouride toothpaste. It's so thin and worthless. No detergent or fluoride.