Lover the flavor. Makes brushing a breeze. It lasts a long time and they enjoy the taste.

My daughter likes the flavor but this in combination with the auto toothbrush are horrible. Doesn't help with cleaning at all. Watery runny strawberry liquid drool instead.

Love the minty cinnamon flavor and freshness. I wish they would make more red flavored toothpaste.

Leaves mouth feeling clean and fresh. Clean teeth, and a fresh palate. Doesn't leave any residue after brushing and rinsing. Cinamonylicious tooth paste.

Tubes are a bit small but price was not horrendous. Taste isn't compromised. As it's my preference, i'm happy to have this choice.

This brand has a strange unpleasant aftertaste. It looks like it came from a flooded store in a disaster area.