I really like it, plus it has a pleasant spearmint taste to it, very refreshing. Taste is alright, minty but fresh and i like that you can use this foam toothpaste for mouthwash as well.

Good quality product, good value. Decent enough value, given the bottle design and convenient pump dispensing method. The packing is nice and the little dispenser looks like a mini-shaving foam can.

The foam is really weird, and it does not feel like you are brushing your teeth well. There is no fluoride in this toothpaste, so it is definitely not a good replacement.

This toothpaste is great for cleaning your teeth without the added chemicals. The consistency is runnier than other toothpastes, but it works well both out of the tube and while brushing. I use just a pea-sized amount with my sonic toothbrush and it w...  Read More

Tastes a bit like a cross between peppermint and wintergreen. Nice mellow taste that is gently minty. The peppermint is very strong in this brand of toothpaste.

Fortify toothpaste is actually the second kind of toothpaste i've tried from better & better and it did not disappoint. This fluoride-free toothpaste works great. I love the consistency and how it is not overly foamy. I really like this brand.

The consistency is runny and tends to make a mess unless you're very careful to ensure that it stays on the toothbrush and separates cleanly from the tube. The mint flavor isn't overwhelming, but it is overpowered by the intense artificial sweetener f...  Read More