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Highlights
Quality
I have had the opportunity to give several demonstrations since reading great demo and i have found this up front approach real... Read More
This has tips useful for anyone who does demospresentations of their product
Cohan does this with the book as well by giving us the punch line on page 5 not page 205
Im inviting him back for a 3rd training for my presale team and couldnt be happier with the methodology and approach
Competitiveness
I think it helps differentiate our companyproducts since competitors may not be leading off with their best foot forward so intentionally
Easy read so its not just for the ses of the world
Solve the customers problems and you have a sale
I highly recommend it but not to my competitors
Overview
- How are reviewers describing this item?
great, first, good, technical and most. - Our engine has profiled the reviewer patterns and has determined that there is minimal deception involved.
- Our engine has determined that the review content quality is high and informative.
- Our engine has discovered that over 90% high quality reviews are present.
- This product had a total of 160 reviews as of our last analysis date on Feb 4 2022.
Helpful InsightsBETA
Posted by a reviewer on Amazon
Last year we implemented this strategy at our january sales meeting both by requiring everyone read the book and by hosting the author for a 2 day seminar
Posted by a reviewer on Amazon
The techniques that cohan describes will make a real impact on your bottom line
Posted by a reviewer on Amazon
I think we have all sat through software demos which were extremely boring poorly planned or appeared to be meant for another audience
Posted by a reviewer on Amazon
It covers the entire gamut of the software demo including the identification of the customers critical business issues communication within the sales team identification of the room specs and the timeline of the demo
Posted by a reviewer on Amazon
Simply put i was wrong wrong wrong
Posted by a reviewer on Amazon
Toss out your old ideas throw out your corporate overview slides and find out what the customer really wants to see
Posted by a reviewer on Amazon
Reading through it i was constantly visualizing the good the bad and the plain ugly demos and presentations i have sat through or been part of over the past few years
Posted by a reviewer on Amazon
There is the solutionoriented demo and the demo that finalizes the technical part in the sales process
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