Posted by a reviewer on Amazon

Organised over seven chapters one for each of the famous deadly sins the book focuses on human weaknesses that can be exploited time and time again to draw potential customers in to commercial web pages prevent them from navigating to the pages of competitors convince them to commit to purchases and to keep them coming back for more

Posted by a reviewer on Amazon

Easily readable and understandable by all this book could well open your eyes to the traps and pitfalls that web designers are now routinely laying before you to part you from your cash to convince you to buy something you didnt want and have no need for whilst at the same time getting you to give your time and effort to persuade others to do the same

Posted by a reviewer on Amazon

And yes you will find amazon featured in its pages

Posted by a reviewer on Amazon

If it strikes you that this book is potentially shooting itself in the foot by undermining the effectiveness of the techniques it demonstrates by exposing them to a previously ignorant public who once aware of the tricks will no longer fall for them the author assures his commercially oriented readers that nothing could be further from the truth

Posted by a reviewer on Amazon

If you think this makes it sound like the web is a wicked deceiving place then youd almost certainly be right chris nodder protects his own immortal soul by declining actually to go as far as to advocate any of the techniques he describes instead warning designers that theyll have to make their own ethical choices along the way

Posted by a reviewer on Amazon

I often wondered if the irony was intended but having reached the end if the book i see it is not

Posted by a reviewer on Amazon

Certainly manipulation and deception may occasionally be helpful

Posted by a reviewer on Amazon

The author offers reassuring children and aiding demented seniors as examples