At the time of purchase apple did not make a black loop type band so this was the only real option but having looked at apples expensive offering now available this is easily on a par

Beautiful strap looks like the original apple strap ive recently brought apple watch series 2 in space grey aluminium with the black sports band i really wanted the stainless steel version with the milenese strap but could not justify spending £749 on a watch that does the same as the lesser models so i set off in search of new straps when i came across this one for £9

95 at first like a lot of other buyers i was sceptical especially when some people were saying it did not fit in the watch tight or flush well i must be one of the lucky ones because mine fits perfectly in fact it fits better than the sports band its replaced i was in two minds whether or not to take it back to apple as it did move about somewhat anyway this replacement fits tight and snug and is comfortable to wear i cant comment on whether or not the colour is going to wear off pretty quickly ill have to come back to that at a later date but for anyone out there who is thinking of buying this band just do it dont think for too long trying to talk yourself out of it at the end of the day its less than a tenner and in my opinion you cant go wrong

Would definitely highly recommend the watch band looks great quality is good and for the price they as for it it is a must have for every apple watch user